FounderSold is the open database of indie startup acquisitions under $1M — built because founders deserved access to the same market intelligence that buyers have always had.
When a founder decides to sell their bootstrapped SaaS or indie project, they face a fundamental information asymmetry: buyers have seen hundreds of deals and know exactly what a business like yours should sell for. You've sold maybe once in your life.
That gap costs founders real money. A founder who doesn't know their SaaS with 100% NRR and organic SEO traffic should command a 5–6× multiple will accept 3× because that's the first offer they receive and they have no benchmark.
FounderSold closes that gap. We document real exits — sale prices, profit multiples, time to close, platform used, buyer type — so every founder can walk into a sale knowing their worth.
Every exit in our database includes the data points that actually matter for valuation:
We currently have 423 documented exits and add new data continuously. See our full methodology for details on data sourcing and verification.
The sub-$1M acquisition market is where the vast majority of indie founders, bootstrappers, and solo developers actually operate. It's a distinct market with its own dynamics, buyer personas, and valuation norms — very different from the VC-backed M&A world that dominates traditional business press.
Data from this segment has historically been scattered across Twitter threads, Indie Hackers posts, podcast episodes, and private forums. FounderSold aggregates it in one place, structured and searchable.
Core exit data — company name, category, year, profit multiple — is free and always will be. We believe founders deserve access to market benchmarks regardless of their budget.
Advanced analytics (platform breakdowns, price distributions, CSV export, real-time alerts) are available on our Pro plan, which funds the ongoing work of sourcing, verifying, and maintaining the database.