Estimate what your SaaS, app, newsletter or online business could sell for — calculated from real profit multiples of startup acquisitions under $1M. Free, instant, no sign-up.
Indie businesses sell on a multiple of profit (SDE). Add it for the most accurate estimate.
Enter your monthly revenue or profit to see what
your business could sell for.
Indie businesses sell on a multiple of annual profit (SDE), not revenue. We annualize your profit and apply the median multiple from comparable real exits.
Every multiple comes from acquisitions documented in the FounderSold database — real indie exits under $1M and counting, not made-up benchmarks.
We show a low–high range to reflect how deals actually close, plus how many real deals each multiple is based on. No false precision.
These are the marketplaces founders use to find serious buyers.
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Understand what drives your multiple up — and what quietly drags it down — with real data and founder playbooks.
Indie and micro-SaaS businesses almost always sell for a multiple of their annual profit (often called SDE — seller's discretionary earnings). We take your monthly profit, annualize it, and apply the median profit multiple from real exits in your category. When profit isn't available we fall back to a revenue multiple. The result is a likely sale range, not a guaranteed price.
Across the indie exits in our dataset, the median sits around 2.5×–3× annual profit, with SaaS and AI businesses trending higher and content or newsletter businesses trending lower. The exact figure used in your estimate is shown next to your result, along with how many real deals it's based on.
It's a strong, data-grounded starting point — far better than guessing. Final sale price depends on growth trend, churn, owner dependency, revenue concentration and how competitive your buyer pool is. Use the range to set expectations, then benchmark against the real comparable exits we link to.
No. The calculator is completely free and requires no sign-up. If you want fresh comparable exits and updated market multiples each week, you can optionally drop your email.
Yes. Select the category that best matches your business. The calculator supports SaaS, micro-SaaS, mobile apps, newsletters, content sites, dev tools, and other indie online businesses. Each category applies the profit multiple from real comparable exits in our database.
Mobile apps typically sell for 2×–4× annual profit. The final multiple depends on platform dependency (App Store / Google Play), whether the app uses subscriptions vs. one-time payments, active-user growth trend, and how much the business relies on the owner's involvement. Use the calculator for a personalized data-backed estimate.
Email newsletters typically sell for 1.5×–3× annual profit — or, when profit figures aren't clean, around 24×–36× monthly revenue. The main value drivers are open rate, subscriber growth trend, and how easily the business can be handed off to a new owner without the original author.
Yes, for digital-first businesses. The calculator is designed for indie online businesses (SaaS, apps, newsletters, content sites, dev tools, info products). It is not suited for physical businesses, service agencies, or brick-and-mortar companies. For any business generating recurring digital revenue, it gives a solid data-grounded starting estimate.