Data-driven insights about the indie acquisition market.
We analyzed 88 documented indie SaaS exits with disclosed pricing. Here's what the data actually shows about multiples, why they vary by category, and what moves the needle.
Read moreA practical formula for estimating your SaaS acquisition price, the factors that move your multiple up or down, and the common valuation mistakes founders make.
Read moreTo sell well, you have to think like the person buying. Here's what acquisition entrepreneurs and small funds actually evaluate before they make an offer.
Read moreAlmost every sub-$1M acquisition is an asset sale — and the structure changes your taxes, your liability, and what actually transfers. A plain-English breakdown.
Read moreNot every deal is all-cash at close. Understanding earnouts, holdbacks, and seller financing — and when accepting them is smart vs a red flag.
Read moreMost founders start preparing to sell the week they decide to. The best exits in our database started 90 days earlier. Here's the week-by-week playbook.
Read moreThe platform you list on shapes your buyer pool, your fees, and your final price. A practical breakdown of the three main marketplaces for sub-$1M exits.
Read moreDeals fall apart in due diligence more often than in negotiation. These are the seven red flags that make experienced buyers walk — and how to clear them early.
Read moreAfter manually reviewing 100+ SaaS acquisitions under $1M, clear patterns emerged. Here's the data on what actually sells, at what multiples, and why.
Read moreWhy a $3K MRR SaaS might sell for $280K while a $10K MRR one sells for $200K. Understanding the variables that move the multiple.
Read moreThe 2.8× median didn't appear from nowhere. Breaking down the supply/demand dynamics of the indie acquisition market and why this number has been remarkably stable.
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