AI Calorie Counter iOS App
An AI-powered iOS nutrition app that tracks meals and estimates calories and macros from food photos, on tiered auto-renewable subscriptions. Sold for $1,500 on the Microns marketplace.
Financial Data
Exit Analysis
Priced against revenue rather than profit, AI Calorie Counter iOS App sold at 0.6× annual revenue, below the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $1,500 sale price puts it in the bottom quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 81 Mobile App exits, and the ones that disclosed a price sold at a median of $5,400. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Mobile App exits.
Exit Timeline
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