Mobile app that allows users to create personalized stories and chat with their own custom characters. Sold on the Microns marketplace for $4,900 on $1,442 annual revenue.
Priced against revenue rather than profit, AI Stories & Character Chat Mobile App sold at 3.4× annual revenue, above the 2.4× median across the 239 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $4,900 sale price puts it in the lower half of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 64 Mobile App exits, and the ones that disclosed a price sold at a median of $5,400. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Mobile App exits.
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Language learning app for commuters
Stock Alarm was a mobile app that phones users with call alerts when a chosen stock makes significant price moves; it grew to hundreds of thousands of users and sold for 500,000 dollars to Center Mark Capital via Acquire.com in 2023.
Bootstrapped indie studio that built AI-powered beauty and effects mobile apps, growing via App Store Optimization (ASO) and organic installs before exiting on Acquire.com.