Twitter analytics and growth tool for indie hackers building in public.
Twitter analytics SaaS that reached $14K MRR before Twitter's 2023 API changes destroyed the dependency. Sold defensively rather than die slowly.
Black Magic sold at a 0.8× profit multiple — below the 2.8× median across 51 documented exits in our database. Multiples below the median often signal higher perceived risk: elevated churn, single-channel dependency, or heavy founder involvement.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Platform-dependent businesses get massive multiple discounts. Black Magic sold at 0.8x revenue versus the typical 3-4x for healthy SaaS — purely because of Twitter API risk.
A/B testing tool for YouTube thumbnails that helps creators find which image drives more clicks, built before YouTube shipped the feature natively.
Tailwind CSS-based blogging platform that turns Notion docs into a public blog.
Airtable-powered websites and portals without code