Social space apps for iOS and Android that allow cocktail enthusiasts to explore and share recipes. Sold on the Microns marketplace for $8,000 on $2,709 annual revenue.
Priced against revenue rather than profit, Cocktail Community Mobile App sold at 3.0× annual revenue, above the 2.4× median across the 239 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $8,000 sale price puts it in the lower half of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 52 Community exits, and the ones that disclosed a price sold at a median of $42,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Community exits.
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Online community and content platform for bootstrapped founders.
Community platform for no-code founders with 34,000 members, generating around $10k/month before being acquired, with founder Joshua Tiernan staying on to run it.
Virtual body-confidence conference and 20,000-member online community; founders Emily Ward and Jess Hunichen sold it to Trafilea for six figures in March 2023.