A coloring book mobile app that's connected to WordPress. Sold on the Microns marketplace for $1,900 on $300 annual revenue.
The profit multiple was never published for this deal, but the numbers that were disclosed imply one: $1,900 paid against $300 of annual revenue works out to roughly 6.3× revenue. It is an approximation, not a negotiated figure, and it says nothing about margins, but it is the same arithmetic a buyer runs first.
The $1,900 sale price puts it in the bottom quarter of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 64 Mobile App exits, and the ones that disclosed a price sold at a median of $5,400. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Mobile App exits.
Some links are affiliate links, we may earn a commission at no cost to you.
Language learning app for commuters
Stock Alarm was a mobile app that phones users with call alerts when a chosen stock makes significant price moves; it grew to hundreds of thousands of users and sold for 500,000 dollars to Center Mark Capital via Acquire.com in 2023.
Bootstrapped indie studio that built AI-powered beauty and effects mobile apps, growing via App Store Optimization (ASO) and organic installs before exiting on Acquire.com.