Web design and development consultancy serving local businesses (~$200,000 annual revenue); started by Calvin Froedge at age 16 and sold on Flippa for $141,500 in 2010.
Priced against revenue rather than profit, Creative Logic Media sold at 0.7× annual revenue, below the 2.4× median across the 239 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $141,500 sale price puts it in the top quarter of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 48 Agency exits, and the ones that disclosed a price sold at a median of $160,001. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Agency exits.
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4MJ Social was a full-service healthcare-industry marketing agency offering web design, PPC and social media; founder Bobby Dimovski, who started it in 2014, sold it on Acquire.com when family health issues meant he could no longer run it.
A short-form video and social media agency founded by two recent graduates. The bootstrapped agency was acquired by media company Morning Brew.
Podcast booking agency founded in 2019 by Brigitte Lyons, matching clients with podcasts and prepping them for guest appearances; it generated six figures annually. Six months after winding down, the business was acquired by podcast agency Earfluence in January 2024.