DomainPolish
Web app that gave website owners on-demand usability feedback by arbitraging Mechanical Turk workers. Dan Shipper built it as a UPenn sophomore and sold it for $3,500 in early 2012.
Financial Data
Exit Analysis
The $3,500 sale price puts it in the bottom quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 353 SaaS exits, and the ones that disclosed a price sold at a median of $19,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 1.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
Founder
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