Platform that helps agencies collect feedback directly on live websites during review rounds. Sold on the Microns marketplace for $2,000 on $500 annual revenue.
The profit multiple was never published for this deal, but the numbers that were disclosed imply one: $2,000 paid against $500 of annual revenue works out to roughly 4.0× revenue. It is an approximation, not a negotiated figure, and it says nothing about margins, but it is the same arithmetic a buyer runs first.
The $2,000 sale price puts it in the bottom quarter of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 324 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
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Bootstrapped learning management system for corporate and online training, founded by Ian Fourie in South Africa. Grew to five employees and was acquired by PETE Learning in early 2025 via Acquire.com.
An integration platform that syncs WooCommerce stores with QuickBooks accounting software; founder Peter Leonard sold it to saas.group in 2022 after listing on Acquire.com.
A/B testing tool for YouTube thumbnails that helps creators find which image drives more clicks, built before YouTube shipped the feature natively.