Long-tail SEO keyword suggestion tool with paying subscribers but shrinking usage. Its owners sold it to Rob Walling in August 2011 after three months of negotiation, for a price he described as less than most people pay for a new car.
This database tracks 333 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.