ImprovMX
Email-forwarding service that routes mail sent to a custom domain on to any existing inbox. It was still an unmonetised side project when Antoine Minoux and Cyril Nicodeme bought it for $5,000 in 2018 and turned it into a paid product.
Financial Data
Exit Analysis
The $5,000 sale price puts it in the lower half of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 353 SaaS exits, and the ones that disclosed a price sold at a median of $19,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
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MyWorks
An integration platform that syncs WooCommerce stores with QuickBooks accounting software; founder Peter Leonard sold it to saas.group in 2022 after listing on Acquire.com.