InstaCap
SaaS that lets teams collaborate and leave visual feedback on designs, websites and documents. Bootstrapped to 700+ users and five-figure recurring revenue, founder Samee Hassan sold it for a six-figure sum (~6x annual revenue) via Acquire.com in April 2022.
Financial Data
Exit Analysis
Priced against revenue rather than profit, InstaCap sold at 6.0× annual revenue, above the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
This database tracks 362 SaaS exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
Founder
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