JuegosIndie.net
Spanish-language blog about indie and casual games, run as a spare-time side project from 2007 and monetised with ads and affiliate programs. Manuel F. Lara sold it in 2011 for $20,000 while it earned roughly $1,000 a month in profit.
Financial Data
Exit Analysis
JuegosIndie.net changed hands at a 1.7× profit multiple, below the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.
The $20,000 sale price puts it in the lower half of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 4.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Founder
What's your startup worth?
Estimate your sale price from the real multiples behind deals like this one, free, no sign-up.
Thinking of selling?
These are the marketplaces founders use to find serious buyers.
Similar Exits
Own The Yard
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
Page Flows
Searchable library of UX patterns and user flow recordings from real apps.
Newsletterspy
Newsletter discovery and analysis tool