Newsletter Pilot
Micro-SaaS that turned a marketer's existing blog posts into custom newsletters. Sold for $2,500 on the Microns marketplace in June 2024 with 1,000 users and $156 in annual revenue.
Financial Data
Exit Analysis
Priced against revenue rather than profit, Newsletter Pilot sold at 16.0× annual revenue, above the 2.3× median across the 263 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $2,500 sale price puts it in the bottom quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 353 SaaS exits, and the ones that disclosed a price sold at a median of $19,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
Tech Stack
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