Outdoor and gear review site monetised with Amazon Associates, affiliate networks and display ads. Mushfiq Sarker bought it for $23,000 in April 2020, grew it to about $3,900/month and sold it in March 2022 for $175,000 to a private buyer from his newsletter.
Priced against revenue rather than profit, Outdoor Gear Affiliate Site sold at 3.7× annual revenue, above the 2.4× median across the 239 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $175,000 sale price puts it in the top quarter of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 198 Content/Media exits, and the ones that disclosed a price sold at a median of $30,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 1.9 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
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