Outdoor Niche Facebook Group (54k members)
Monetised Facebook group in the outdoor and camping niche with 54,000 members, bought in August 2020 by niche-site investor Mushfiq Sarker to funnel traffic into a content site. The buyer disclosed the price worked out at $0.046 per member.
Financial Data
Exit Analysis
The $2,484 sale price puts it in the bottom quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 60 Community exits, and the ones that disclosed a price sold at a median of $30,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Community exits.
Exit Timeline
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