Own The Yard

Content/Media 2021

Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021

Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021 via Motion Invest as part of a package deal. 200K monthly sessions, 600+ articles at sale.

Financial Data

Asking Price

Undisclosed

Sale Price

$250,000 USD

Monthly Revenue (MRR)

$6.0K/mo

Annual Revenue (ARR)

$72,000/yr

Monthly Profit

N/A

Profit Multiple

40.0×

Revenue Multiple

3.5×

Exit Analysis

Own The Yard changed hands at a 40.0× profit multiple, above the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples above the median usually reflect lower perceived risk for the buyer: steady retention, organic acquisition channels or an owner who was not the product.

The $250,000 sale price puts it in the top quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 234 Content/Media exits, and the ones that disclosed a price sold at a median of $29,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Content/Media exits.

Exit Timeline

Exit Date

June 2021

Platform

private

Tech Stack

WordPressMediavine

Founder

Spencer Haws

Lessons Learned

Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021 via Motion Invest as part of a package deal. 200K monthly sessions, 600+ articles at sale.

Source

Press