Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits — that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits — that public case study itself became a marketing asset. Founded Sept 2018; sold 2021 via Motion Invest as part of a package deal. 200K monthly sessions, 600+ articles at sale.
Own The Yard sold at a 40.0× profit multiple — above the 2.8× median across 51 documented exits in our database. Multiples above the median typically reflect lower buyer risk — strong retention, organic acquisition, or low owner involvement.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits — that public case study itself became a marketing asset. Founded Sept 2018; sold 2021 via Motion Invest as part of a package deal. 200K monthly sessions, 600+ articles at sale.
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Sports science and fitness website with 11,000+ hand-crafted pages and 1.4 million monthly page views, covering fitness testing, sports analysis, and exercise science. Built over 25 years and sold to content investment firm Blue Window.