P

PersonalityCafe

CommunityDisplay advertising on a personality-typology forum 2012

A large discussion-forum community about personality types and Myers-Briggs typology, sold by its founder to CrowdGather for $54,000 with the founder staying on as a paid consultant.

Financial Data

Asking Price
Undisclosed
Sale Price
$54,000 USD
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

The $54,000 sale price puts it in the upper half of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 60 Community exits, and the ones that disclosed a price sold at a median of $30,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Community exits.

Exit Timeline

Exit Date
July 2012
Source
Other