Website builder for Notion that converts Notion pages into fast, SEO-optimized public sites without any code.
Noah Bragg built Potion.so in public on Twitter during late 2020, launching on Product Hunt in January 2021 where it hit #1 Product of the Day. The tool lets anyone publish their Notion workspace as a full website with custom domains. After 2.5 years running the business solo — automating support to just 2 hours/week — Noah listed it on Acquire.com. 25 parties signed NDAs, 6 took calls, 3 made offers. Montreal-based developer Bruno Morency bought it in April 2023 for $300,000 (4x ARR multiple).
Potion.so sold at a 4.0× profit multiple — above the 2.8× median across 51 documented exits in our database. Multiples above the median typically reflect lower buyer risk — strong retention, organic acquisition, or low owner involvement.
From founding to sale took 2.4 years, with the deal closing via Acquire.com. Time to exit is a useful signal of how built-to-sell a business was — faster, cleaner processes usually mean better-documented operations and fewer diligence surprises.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Automate everything before listing — buyers want a low-maintenance business. Good docs and a self-serve flow cut support to near-zero. Listing on Acquire.com generated 25 NDAs and 3 competing offers, creating real negotiating leverage.
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