Pulse CMS
Subscription CMS that let design agencies build and manage web pages; after 11 years and 200+ subscribers with $2,250+ monthly profit, it sold for $55,000 on Flippa.
Financial Data
Exit Analysis
Pulse CMS changed hands at a 2.0× profit multiple, below the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.
The $55,000 sale price puts it in the upper half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 362 SaaS exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
Founder
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