A SaaS tool for Twitch streamers that automatically updated their Twitter/X banner and profile picture when they went live. Sold for $46,000 at roughly $1,500 MRR in 2022; later impacted by Twitter API pricing changes.
Priced against revenue rather than profit, PulseBanner sold at 2.6× annual revenue, in line with the 2.5× median across the 131 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $46,000 sale price puts it in the lower half of the 266 deals with a disclosed price here, where the median is $83,500. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 202 SaaS exits, and the ones that disclosed a price sold at a median of $128,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Bootstrapped learning management system for corporate and online training, founded by Ian Fourie in South Africa. Grew to five employees and was acquired by PETE Learning in early 2025 via Acquire.com.
A/B testing tool for YouTube thumbnails that helps creators find which image drives more clicks, built before YouTube shipped the feature natively.
Tailwind CSS-based blogging platform that turns Notion docs into a public blog.