PulseBanner
A SaaS tool for Twitch streamers that automatically updated their Twitter/X banner and profile picture when they went live. Sold for $46,000 at roughly $1,500 MRR in 2022; later impacted by Twitter API pricing changes.
Financial Data
Exit Analysis
Priced against revenue rather than profit, PulseBanner sold at 2.6× annual revenue, in line with the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $46,000 sale price puts it in the upper half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 362 SaaS exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
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