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RapMusic.com

CommunityDisplay advertising on a music community forum 2011

A rap and hip-hop news site and message-board community founded in 1999, doing roughly 5 million monthly pageviews at sale; acquired by CrowdGather in March 2011 for $300,000.

Financial Data

Asking Price
Undisclosed
Sale Price
$300,000 USD
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

The $300,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 60 Community exits, and the ones that disclosed a price sold at a median of $30,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

From founding to sale took 12.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.

See how this compares across the market on our market stats page, or browse more Community exits.

Exit Timeline

Founded
1999
Time to Exit
12.0 years
Exit Date
March 2011
Source
Other