R

Restaurant Engine

AgencyProductized service 2015

Productized WordPress website service that built and maintained sites for restaurant owners, doing about $10K/month. Brian Casel sold it in 2015 for a low six-figure sum.

Financial Data

Asking Price
Undisclosed
Sale Price
Undisclosed
Monthly Revenue (MRR)
$10.0K/mo
Annual Revenue (ARR)
$120,000/yr
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

This database tracks 57 Agency exits, and the ones that disclosed a price sold at a median of $155,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

From founding to sale took 3.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.

See how this compares across the market on our market stats page, or browse more Agency exits.

Exit Timeline

Founded
2012
Time to Exit
3.0 years
Platform
Direct

Tech Stack

WordPress

Founder

B
Brian Casel
Source
Other