Bootstrapped B2B SaaS providing HTML-to-PDF, screenshot, and document rendering APIs. Founded in 2017, sold in 2021 for upper six figures with a 90% profit margin and no employees.
The $500,000 sale price puts it in the top quarter of the 266 deals with a disclosed price here, where the median is $83,500. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 202 SaaS exits, and the ones that disclosed a price sold at a median of $128,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 4.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Bootstrapped learning management system for corporate and online training, founded by Ian Fourie in South Africa. Grew to five employees and was acquired by PETE Learning in early 2025 via Acquire.com.
A/B testing tool for YouTube thumbnails that helps creators find which image drives more clicks, built before YouTube shipped the feature natively.
Tailwind CSS-based blogging platform that turns Notion docs into a public blog.