S

Saber

SaaSSubscription SaaS 2020

Website feedback and bug-reporting widget (originally launched as BugMuncher) that let site visitors report issues with annotated screenshots. Founder Matt Bearman sold it in April 2020 for GBP 100,000 (about $134k) after growth stalled near $5k MRR.

Financial Data

Asking Price
Undisclosed
Sale Price
$134,000 USD
Monthly Revenue (MRR)
$5.0K/mo
Annual Revenue (ARR)
$60,000/yr
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
2.2×

Exit Analysis

Priced against revenue rather than profit, Saber sold at 2.2× annual revenue, in line with the 2.3× median across the 263 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.

The $134,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 353 SaaS exits, and the ones that disclosed a price sold at a median of $19,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more SaaS exits.

Exit Timeline

Exit Date
April 2020
Platform
Direct

Founder

M
Matt Bearman
Source
Other