SEOButler
UK productised SEO service selling guest posts, niche edits and link building through seobutler.com and a custom order-management system at orders.seobutler.com. Onfolio Holdings bought all the share capital of SEO Butler Limited from founder-owned i2W Ltd for $950,000 in October 2022.
Financial Data
Exit Analysis
The $950,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 57 Agency exits, and the ones that disclosed a price sold at a median of $155,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Agency exits.
Exit Timeline
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