UK productised SEO service selling guest posts, niche edits and link building through seobutler.com and a custom order-management system at orders.seobutler.com. Onfolio Holdings bought all the share capital of SEO Butler Limited from founder-owned i2W Ltd for $950,000 in October 2022.
The $950,000 sale price puts it in the top quarter of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 48 Agency exits, and the ones that disclosed a price sold at a median of $160,001. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Agency exits.
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4MJ Social was a full-service healthcare-industry marketing agency offering web design, PPC and social media; founder Bobby Dimovski, who started it in 2014, sold it on Acquire.com when family health issues meant he could no longer run it.
A short-form video and social media agency founded by two recent graduates. The bootstrapped agency was acquired by media company Morning Brew.
Podcast booking agency founded in 2019 by Brigitte Lyons, matching clients with podcasts and prepping them for guest appearances; it generated six figures annually. Six months after winding down, the business was acquired by podcast agency Earfluence in January 2024.