SEOjobs.com
A niche job board for the SEO industry, originally launched in 2010; acquired in 2021 for $15,000 by indie developer Peter Askew and rebuilt from the ground up on WordPress.
Financial Data
Exit Analysis
The $15,000 sale price puts it in the lower half of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 64 Marketplace exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 11.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Marketplace exits.
Exit Timeline
Tech Stack
What's your startup worth?
Estimate your sale price from the real multiples behind deals like this one, free, no sign-up.
Thinking of selling?
These are the marketplaces founders use to find serious buyers.
Similar Exits
Swapstack
Acquirer renegotiations are common at the finish line. Co-founded by Jake Singer & Jake Schonberger (launched 2021). At $25K MRR / $300K ARR with 4 employees; beehiiv adjusted the original offer downw
PitchGround
Lifetime deal marketplace for SaaS products
The Cubby
Online marketplace for college student artists and makers built while the founder was still an undergraduate at Colby College. Sold to an outside buyer via Acquire.com.