S

Supsystic

SaaSFreemium WordPress plugins 2019

Freemium WordPress plugin portfolio (galleries, tables, maps, popups, pricing tables) with 230,000+ users, founded in Kharkiv in 2015 and sold on Flippa in 2019 for $246,000 at about $10.3k/month net profit.

Financial Data

Asking Price
Undisclosed
Sale Price
$246,000 USD
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
$10,289/mo
Profit Multiple
2.0×
Revenue Multiple
N/A

Exit Analysis

Supsystic changed hands at a 2.0× profit multiple, below the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.

The $246,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 353 SaaS exits, and the ones that disclosed a price sold at a median of $19,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

From founding to sale took 4.0 years. The deal closed through Flippa, one of 170 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.

See how this compares across the market on our market stats page, or browse more SaaS exits.

Exit Timeline

Founded
2015
Platform
Flippa

Founder

D
Dmitriy Mykhailyuk
Source
Other