An affiliate content site in the tactical gear niche, built from scratch and sold for a six-figure sum. The largest sub-$1M sale among the five sites Rob Atkinson has sold since 2014; the first went via Flippa and the next three via Empire Flippers.
This database tracks 215 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
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