Daily finance and markets newsletter delivered in a humorous, irreverent voice.
Daily business and finance newsletter built by a former Wall Street analyst. Acquired by Barstool Sports as part of their content expansion.
The Water Coolest sold at a 2.6× profit multiple — right around the 2.8× median across 51 documented exits in our database. A median-range multiple is the market's default for a steady business with no major risk flags or standout premium drivers.
See how this compares across the market on our market stats page, or browse more Newsletter exits.
Distinct editorial voice creates defensibility. Barstool bought The Water Coolest specifically because no one else writes about finance with that tone.
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