College counseling marketplace connecting students with admissions advisors. Founder Jason Patel sold its marketing assets - SEO rankings, blog traffic and reviews - to a micro private equity firm in an asset sale, avoiding an earn-out.
This database tracks 57 Marketplace exits, and the ones that disclosed a price sold at a median of $19,150. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Marketplace exits.