Japanese VTuber news and information site with 309 original articles and over 200,000 monthly pageviews, monetised with Google AdSense. Sold through Rakko M&A for JPY 1,050,000 (about $7,000) after only 3 days on the market.
VTuber Media Site changed hands at a 1.9× profit multiple, below the 2.5× median of the 102 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.
The $7,000 sale price puts it in the lower half of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 215 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 1.0 years. The deal closed through Rakko M&A, one of 16 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Some links are affiliate links, we may earn a commission at no cost to you.
Newsletter discovery and analysis tool
Searchable library of UX patterns and user flow recordings from real apps.
Mobile UI screenshot gallery and inspiration tool