3

360fire.com

Content/MediaAdvertising 2013

Firefighter and first-responder community and content website monetised through display advertising. Bright Mountain Media disclosed buying it on 21 June 2013 for $1,520.

Financial Data

Asking Price
Undisclosed
Sale Price
$1,520 USD
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

The $1,520 sale price puts it in the bottom quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Content/Media exits.

Exit Timeline

Exit Date
June 2013
Platform
Direct
Source
Other