Aesop Interactive built Aesop Story Engine, a free WordPress plugin for building immersive visual longform stories, plus the Editus frontend editor and Story.AM. Solo founder Nick Haskins sold the company in November 2015 to an anonymous US East Coast buyer for close to his $100K asking price.
The $100,000 sale price puts it in the upper half of the 594 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 203 Developer Tools exits, and the ones that disclosed a price sold at a median of $24,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Developer Tools exits.
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Open-source KVM-over-IP device that lets you remotely control any computer from a browser, no software installation on the target machine.
Security monitoring and bug tracking platform for apps built on Bubble.
Beautiful screenshot annotation tool for macOS, one-click cleanup and branding for product shots.