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AnythingButiPod

Content/MediaDisplay advertising on blog and forum 2009

A blog-and-forum network for non-Apple MP3 player and portable audio enthusiasts (anythingbutipod.com, zuneelite.com and related domains), sold by EnzoTen Media to CrowdGather for $134,000 cash plus 104,000 shares valued at $130,000.

Financial Data

Asking Price
Undisclosed
Sale Price
$264,000 USD
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

The $264,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Content/Media exits.

Exit Timeline

Exit Date
November 2009
Source
Other