Cycling technology blog founded in 2008 with 250K-500K monthly unique visitors; founders Tyler and Kristi Benedict sold it to AllGear Digital Media in December 2020 for low six figures plus an earn-out (~2.5x annual profit).
BikeRumor sold at a 2.5× profit multiple — right around the 2.8× median across 51 documented exits in our database. A median-range multiple is the market's default for a steady business with no major risk flags or standout premium drivers.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
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Sports science and fitness website with 11,000+ hand-crafted pages and 1.4 million monthly page views, covering fitness testing, sports analysis, and exercise science. Built over 25 years and sold to content investment firm Blue Window.