Brand & Hobby Buyback Comparison Media
Japanese comparison media site for second-hand buyback services covering luxury brands and hobby goods. Sold through Rakko M&A for JPY 150,000 (about $1,000) after 185 days on the market.
Financial Data
Exit Analysis
Brand & Hobby Buyback Comparison Media changed hands at a 1.1× profit multiple, below the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.
The $1,000 sale price puts it in the bottom quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Tech Stack
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