Curd Nerd
Niche content site about home cheesemaking (~9,000 monthly visitors); bought for $950 and grown, then sold on Flippa for $16,900 in 2020.
Financial Data
Exit Analysis
Priced against revenue rather than profit, Curd Nerd sold at 5.6× annual revenue, above the 2.3× median across the 263 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $16,900 sale price puts it in the lower half of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
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