Free WordPress plugin that clones any post or page in one click, carrying over featured images, metadata and SEO settings. Enrico Battocchi maintained it alone for a decade to well over 3 million users before Yoast acquired it on 16 June 2020 and hired him.
This database tracks 190 Developer Tools exits, and the ones that disclosed a price sold at a median of $23,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 10.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Developer Tools exits.