Free WordPress plugin that lets site owners control core, plugin and theme updates, with more than 100,000 active installs. Backup plugin maker UpdraftPlus acquired it from Matthew Sparrow and BigWing Interactive in January 2018 for an undisclosed amount.
This database tracks 203 Developer Tools exits, and the ones that disclosed a price sold at a median of $24,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 3.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Developer Tools exits.