Sponsorship-monetised fintech newsletter with 5,100 subscribers, a 34% open rate and a 0.5% click rate. Originally listed at $18,000 on the Duuce marketplace, it sold in under two weeks for $15,000 in June 2023.
The $15,000 sale price puts it in the lower half of the 594 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 75 Newsletter exits, and the ones that disclosed a price sold at a median of $5,500. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Newsletter exits.
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A digital nomad newsletter that grew from 5,000 to 250,000 subscribers under Gabby Rosen, who then flipped it on Acquire.com for 18x her initial investment via a bidding war.
Daily finance and markets newsletter delivered in a humorous, irreverent voice.
A curated AI and technology newsletter delivering weekly insights, product updates, and analysis for professionals. Acquired in 22 days via Microns with 92,000 subscribers, 38% open rate, and 1% CTR.