Fintech Newsletter (5,100 subscribers)
Sponsorship-monetised fintech newsletter with 5,100 subscribers, a 34% open rate and a 0.5% click rate. Originally listed at $18,000 on the Duuce marketplace, it sold in under two weeks for $15,000 in June 2023.
Financial Data
Exit Analysis
The $15,000 sale price puts it in the lower half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 78 Newsletter exits, and the ones that disclosed a price sold at a median of $5,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Newsletter exits.
Exit Timeline
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