An information-product business selling 20+ online courses, recorded webinars, and eBooks teaching nonprofit fundraising best practices to a 24,000-person email list. Empire Flippers brokered its sale for $400,000 against roughly $14,000/month in revenue, closing in under three months.
Priced against revenue rather than profit, Fundraising Education Info-Product Business sold at 2.4× annual revenue, in line with the 2.3× median across the 257 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $400,000 sale price puts it in the top quarter of the 594 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 221 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
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Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
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