Investor and Journalist Database

The profit multiple was never published for this deal, but the numbers that were disclosed imply one: $600 paid against $29 of annual revenue works out to roughly 20.7× revenue. It is an approximation, not a negotiated figure, and it says nothing about margins, but it is the same arithmetic a buyer runs first.

The $600 sale price puts it in the bottom quarter of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 215 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.