Les Makers

The $130,000 sale price puts it in the upper half of the 266 deals with a disclosed price here, where the median is $83,500. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 94 Content/Media exits, and the ones that disclosed a price sold at a median of $66,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.