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Login Designer

Developer ToolsPlugin licenses 2022

WordPress plugin that let site owners redesign the wp-login page visually from the Customizer. Solo maker Rich Tabor sold it to WP Experts in January 2022 in a deal he announced in a post titled "On selling Login Designer"; terms were not disclosed.

Financial Data

Asking Price
Undisclosed
Sale Price
Undisclosed
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

This database tracks 211 Developer Tools exits, and the ones that disclosed a price sold at a median of $25,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Developer Tools exits.

Exit Timeline

Exit Date
January 2022
Platform
Direct

Tech Stack

WordPressPHP

Founder

R
Rich Tabor
Source
Other