A WordPress plugin that mass-produces landing pages from a dataset for programmatic SEO. It was acquired by Ionut Neagu's Vertigo Studio, a buyer of WordPress plugins in the $60k-$350k ARR range; the sale price was not disclosed.
This database tracks 200 Developer Tools exits, and the ones that disclosed a price sold at a median of $24,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Developer Tools exits.