NewsletterGiants
An SEO-optimized directory of email-newsletter examples and best practices; Katt Risen sold it for $1,500 to Francisco Opazo via a LinkedIn DM in 2024.
Financial Data
Exit Analysis
The $1,500 sale price puts it in the bottom quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 234 Content/Media exits, and the ones that disclosed a price sold at a median of $29,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Founder
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Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
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