N

NextSale

Featured
E-commercesubscription 2022

Social proof popups and conversion tools for e-commerce stores.

Three friends built a digital marketing SaaS that grew to 4,000 paying customers before being acquired by AppHub.

Financial Data

Asking Price
Undisclosed
Sale Price
$500,000 USD
Monthly Revenue (MRR)
$18.0K/mo
Annual Revenue (ARR)
$216,000/yr
Monthly Profit
N/A
Profit Multiple
2.3×
Revenue Multiple
2.3×

Exit Analysis

NextSale changed hands at a 2.3× profit multiple, right around the 2.5× median of the 105 deals in this database that disclosed both price and profit. A multiple in the median range is what the market pays for a steady business with no red flags and no standout premium either.

The $500,000 sale price puts it in the top quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

From founding to sale took 2.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.

See how this compares across the market on our market stats page, or browse more E-commerce exits.

Exit Timeline

Founded
2020
Exit Date
August 2022
Platform
private

Tech Stack

ReactNode.js

Founder

B
Botond Seres

Lessons Learned

Co-founder teams can scale acquisition faster than solo founders. Three founders reached 4,000 customers in 2 years.
Source
Press